This week, I chat with Radek Sali to discuss how he took Swisse from an unknown multivitamin company to a global brand through a clever choice of celebrity ambassadors.

Agile Marketing Processes with Trisca Scott-Branagan, Head of Marketing, Institutional at ANZ

Aug 15th, 2018 32m 13s

This week, I chat with Trisca Scott-Branagan to discuss how implementing agile marketing strategies within your team requires a tailored approach for success.

Owning the End-to-End Student Journey with Matthew Lee, ex-CMO of RMIT University

Jul 6th, 2018 14m 9s

This week, I sat down with Matthew Lee to talk about building an end-to-end customer experience vision grounded in data and research.

Building a Customer First Mindset with Ty Hayes, Curtin University CMO

Jun 15th, 2018 19m 41s

Customer first models are more common in offline channels, so I sat down with Ty Hayes to find out how Curtin University is bridging the gap in online.

The Future of Facebook, Data & Privacy with Will Egan, Ausmed CMO

Jun 8th, 2018 16m 49s

In the wake of GDPR and a string of data mishandling scandals, Michael Bird sat down with Will Egan to catch up on data governance and privacy in social media marketing.

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