Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. 

Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. . 

Key Takeaways: 

• How to track the lifecycle of an idea and vet it’s potential success before implementing.
• Why you should always track how those ideas drive ROI.  
• How important is to have an Ideal Customer Profile (ICP) to organize your strategy.
• How content marketing can shift interest in your brand.

Connect with Lori

• Check out Fleetio 
• Connect with her on  LinkedIn
• Follow Lori on Twitter 

Links mentioned
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