One of the world's most influential and impactful motivational speakers, Peter Cohen, joins Rob today to discuss all things disruptive. Together they consider the importance of mentors, why many entrepreneurs are addicted to growth and how to seize new opportunities.

KEY TAKEAWAYS

• Disruption is forcing the hand of change. If you don’t disrupt yourself, someone else will, whether that be an unexpected pandemic or reacting to political movements. Human beings are the only beings that have the ability to stunt their own growth. Many entrepreneurs are addicted to growth. They have a necessity and a desire to go and create a difference.

• Where you want to go, you have never been. If you go alone you are walking in the dark, in the dark you feel lonely and you get lost. If you walk a route that is dark for you, with somebody that has been down that route many times before then you are not lost, and you are not lonely. Standing on the shoulders of giants is vital for success.

• An entrepreneur is somebody who takes a risk in the hope of profit. They often take risks without the security of a regular paycheck in the pursuit of making a difference and making a profit. Entrepreneurs solve problems, create an economy, are prepared to take risks and have the courage to go where others have not been before. Many entrepreneurs also want freedom and autonomy.

• Extreme pleasure usually leads to pain. It is important to have a passion for your niche and business, but it is also important to have a commercial eye, a desire to serve and a desire to solve and fix people's problems. As an entrepreneur, things break all the time and you have to be able to fix them.

• To be disruptive can also mean to observe the masses and do the opposite. It can also mean to be greedy when others are fearful, and be fearful when others are greedy. It can be to think differently. When it is easy, it is easy for everyone and you don’t get a chance to stand out and shine, and getting an epiphany of new ventures can give you new energy.

BEST MOMENTS

“Disruption is forcing the hand of change.”

“How much of how you are today is because of the challenges you faced growing up?”

“You are not lost, and you are not lonely.”

“The best is yet to come.”

“The more you give, the more you get.”

About The Guest

Pete Cohen is one of the world’s most impactful motivational speakers. From a young age, Pete Cohen wanted to be an actor. It was on stage that he felt most alive and felt connected to his purpose. To him, there was magic in the ability to unlock emotions in his audience: to make them laugh and cry and to change the way that they looked at life. Even at this early age, he knew he had been put on Earth to be on stage. However, as a severe, undiagnosed dyslexic, the young Pete couldn’t learn lines very well and struggled to get parts in school productions. On one occasion, he was fired partway through the rehearsals because he didn’t know his lines. He left school without qualifications and with no real direction – but still a passion to perform. He loved to exercise and, one day, noticed someone leading an aerobics class at his local gym. To him, this was an opportunity to do what he loved – to get up in front of people and make them feel good: only through exercise rather than drama. He took a course in sports science and then became a personal trainer. As he noticed the pattern of people joining a gym, coming for a while and then giving up, his natural curiosity led him to study psychology. In one of his gym classes, he started to talk about beliefs and how they affected performance. These conversations about mindset started to create results for his classes and, on one occasion, one of his participants asked him to speak at their organisation. This was the start of a lifelong career as a keynote speaker, sports psychologist and coach, inspiring people to be better than their best in sport, in business and in life. https://petecohen.com/about-pete/

[Business, mindset, entrepreneur, disruptors]

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com