Spotlight GuestI chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and ﬁnance. Adib works to a pragmatic approach o

How to get brand right on video

Apr 5th, 2023 1h

Spotlight GuestI chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops

How do you add personality to brand messaging?

Nov 25th, 2022 1h 9m

Spotlight GuestI chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think

How important is content for your brand?

Oct 27th, 2022 1h 4m

Spotlight GuestMark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to

Bonus

The impact of a well thought-out brand - 5 of 5

May 10th, 2022 1h

Things we spoke about in this episode:Brand optimisationUniting a boardBrand cultureCommunication to clients About the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode

Bonus

Blast Off - 4 of 5

May 9th, 2022 1h

Things we spoke about in this episode:Importance of managing your launchMarketing opportunities generatedTelling brand storyHow important is brand sign off?How to launch your re-brand?About the Brand Scran mini series:I'm your host, Daniel Ococ

Bonus

Ugly babies - 3 of 5

May 7th, 2022 1h 1m

Things we spoke about in this episode:Whats going in in your clients brain when they engage with your brand?Ugly babies. Feedback that you need to hear not want to hearCognitive BiasDo your researchDo focus groups work?Good & Bad DataAbout the

Bonus

Kill your darlings - 2 of 5

May 6th, 2022 50m 46s

Things we spoke about in this episode:Do you view your brand objectively?The magic of brandingComing out of your comfort zoneBrand equityAbout the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand S

Bonus

Don't dream your brand up in the pub - 1 of 5

May 5th, 2022 1h

Things we spoke about in this episode:What do we see when it comes to the typical growth cycle of a companyWhat is brand optimisationWhy brand is your most important assetBrand Strategy, Marketing Strategy and Tactical MarketingAbout the Brand

What value does brand deliver?

Apr 28th, 2022 1h 1m

Spotlight GuestAdam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of a tech startup, Adam spent five years leading a college recruiting s

What's it like rebranding a growing business?

Mar 29th, 2022 1h 9m

Spotlight GuestYoussef Darwich is one of the founders of Nosso an investing business helping parent's invest for their children's future together with the help of their extended families. Before Nosso he worked in finance for over 10 years acro

Is your brand copywriting connecting?

Jan 19th, 2022 1h 4m

Spotlight GuestA conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and ge

Are there benefits to inheriting a brand?

Dec 16th, 2021 1h 5m

Spotlight GuestA conversation with the hugely adventurous business ActionCOACH Tim Coleman. Tim has an incredible background to his career so far including. University Radio, local BBC Radio, being a director on The Archers, Radio 4, 5 live and

How to build your brand whilst being employed

Nov 11th, 2021 1h

Spotlight GuestA conversation with Kim Dhatt. Kim works in HR & Recruitment but also has her own growing coaching business. Kim supports women, helping them gain confidence by making small but brave choices using journaling and helping them con

Aligning a team with your brand

Oct 14th, 2021 47m 29s

Spotlight GuestA conversation with Founder of Local SEO Search John Vuong. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understa

When does brand matter to your business?

Sep 15th, 2021 1h 2m

Spotlight guestA conversation with SEO Expert Harrison Tanner exploring topics around when does branding matter to your business.Get your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ign

Bonus

Bonus Episode - What can you expect from series two?

Sep 1st, 2021 6m 15s

Changes, updates and new content. What can you expect with the second series of the divided by brand podcast. What's changed since the first time round? Plus, what can you expect to hear as this season unfolds?Don't forget. If you want to liste

Game Studios, Games & Brand Relationship

1 Apr 30th, 2021 57m 53s

Uncover your Brandscape™ Strength ScoreSpotlight guestOn this episode of Divided by Brand I chat with Robert Anderberg. Rob has been making computer games for 20 years, initially as C++ programmer for PC and console, then as the lead of small a

Does Real Estate have a brand problem?

Mar 25th, 2021 1h 3m

Uncover your Brandscape™ Strength ScoreSpotlight guestOn this episode of Divided by Brand I chat with Daray Olaleye. Daray is a Real Estate Investor and Business Coach. As a former Big 4 accountant he has audited some of the biggest names in Re

Owning a successful influencer brand & the challenges behind TikTok

1 Feb 18th, 2021 1h

Uncover your Brandscape™ Strength ScoreSpotlight guestOn this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platfo

Growing your personal brand whilst working full time

Jan 22nd, 2021 1h

Uncover your Brandscape™ Strength ScoreSpotlight guestMy guest on this episode is the uber talented Leah Harris. A lady who is crushing it with her personal brand and juggling essentially 6 careers. She moved to New York City in 2018 and descri

Building a business legacy and a brand to be proud of

Oct 26th, 2020 1h 2m

Take your Brandscape™ Strength TestSpotlight guestA series of fateful events have lead Lafayette on a journey to create a legacy and a brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the Adidas fam

Achieve wellbeing and wealth through your brand

Oct 7th, 2020 1h

Take your Brandscape™ Strength TestSpotlight guestOn this episode I feature Rebecca Cross as my Divided by brand spotlight guest. Her mission is to help two million people with the evolution of themselves. We chat about aligning yourself to you

The celebrity brand of a lifetime

Sep 28th, 2020 1h 4m

Spotlight guestOn this episode I feature Taiisha Bradley. Taiisha is a celebrity publicist, consultant, coach, and she advises creative entrepreneurs on how to generate, leverage, and repurpose media coverage for business and personal brands. T

Wildfire, grief and the birth of a personal brand

Sep 14th, 2020 54m 17s

Spotlight GuestOn this episode I feature Thomas Wurm. Tom is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. This is a truly fascinating insight into how Tom’s life