DO IT FOR A LIVING Podcast Image


An Automotive, Business and Careers podcast
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DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every Monday, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car or innovative product.


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Recent Episodes

153: Reid Lunde returns to discuss his interconnectable relay entered in the SEMA Launch Pad Competition
Reid has been very busy lately managing several businesses. He still has KSTuned which is the Honda racing side and then has Kaizen Speed for the domestic cars. But his new venture is a weatherproof. solid-state relay that can handle heavy current and is interconnectable. This makes it very easy to daisy chain additional relays without having to run more power wires. He also made it so that you can attach a CAN control module as an option. This gives the customer the ability to keep it very simple or more complex with the CAN module. Reid has entered the relay into the 2019 SEMA Launch Pad Competition presented by the Young Executive Network. Reid needs your votes to move onto the finals. So, follow this link and go vote! Voting link – 
152: Johnny Cichowski of Nine Lives Racing
Johnny joined the military after high school, served his time, and then used the GI Bill to go to college. He really didn’t know what he wanted to do with his life and began messing with cars and going autocrossing. He worked a short stent helping at a friend’s shop and then got a job at PFC Brakes doing sales and technical support. This job took him all over the world supporting various racing platforms. His next job was at OG Racing selling safety gear and brakes. He was also making custom seat inserts for race teams. He began working with Elan (makers of the NP01) making seats and started looking at the extrusion they had for their wing. Eventually, they gave him one and he did some testing against a typical carbon wing. Turns out, the Elan profile added several MPH down the back straight and in turns at Road Atlanta. Right then, he knew he had something that works. He made a kit for the BMW M3’s and started making wings for all different vehicles. Now he has 7 people and they help all sorts of teams with the aero needs. On top of creating wing kits, Nine Lives Racing can also do CFD analysis and provide information and parts to complete the aero package.
151: Jonny Mill of
Jonny Mill grew up in a small town in California and moved to LA as soon as he graduated high school. He worked at a talent recruiter and had various jobs in the entertainment industry with advertising and marketing. He always enjoyed cars, but things really took off when he developed The E-Stopp (an electronic parking brake). It was intended for handicap vans but soon found an amazing niche in the automotive restoration market. He was approached by Bryan Harrison of SEMA to compete in the first SEMA Launch Pad competition and took first place. After that, he started an innovation company and then began doing marketing/advertising for various TV shows and networks. He recently took a position at where users can showcase their car builds. It has grown to an online hangout for car enthusiasts to share reviews, link to all the products used in their build, and even facilitate selling their vehicle. WheelWell’s latest push is their marketplace which allows users to purchase the parts they see on the user’s build. They have even introduced a “mod score” which rewards users for generating their own content and provides discounts in the marketplace. To check out all the builds, or even add your own ride, check out
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Podcast Details
Mar 2nd, 2015
Latest Episode
Jul 22nd, 2019
Release Period
No. of Episodes
Avg. Episode Length
About 1 hour

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