An exploration into the marketing strategy that left a some people scratching their heads and others giddy with excitement. • Why did Doctor Who's social media channels and websites go dark? • Why did some fans hate it? • Why did some fans love it? • Did it serve it's purpose or was it an abject disaster? • And finally; What do I think about the entire situation including the state of fandom? If you'd like to reach out about this episode or any others, please do: [email protected] OR on Twitter @DoctorWhoVs

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