How did an interest in crafting result in a community with millions and a multimillion dollar empire? Lauren Riihimaki aka LaurDIY, lifestyle/DIY influencer, YouTuber, entrepreneur & host of HBO Max's Craftopia had no idea that her craft blog would soon open doors to an entire world, business, and TV show. She shares how to use your niche to your advantage, how content can turn into an income, why you shouldn't hide your blooper reel, and why showing up as your authentic self creates the most growth for your brand.
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- Follow Lauren on Instagram @laurdiy
- Watch Lauren's LaurDIY YouTube channel https://www.youtube.com/user/LaurDIY
- Watch Lauren's show Craftopia on HBO Max!
- Listen to Wild Til 9 wherever you get your podcasts!
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