Duration: 42:21

Dr. Steve G. Jones and Jason Newcomb (the bad boy of self help) continue their Route 66 discussion. Dr. Steve reveals how any publicity can increase your marketing potential. From interviews, podcasts, magazine articles and YouTube they discuss many platforms for marketing. Dr. Steve shares with us his process of getting exposure through various media outlets. How living in a small town can be to your advantage. They discuss how the “train wreck” or “local hero” can be appealing. Dr. Steve talks about how an online presence can be very helpful. They discuss the benefit of becoming your own publicist and what that entails. Confidence is the key, get out there and make it happen.

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