Chris Cullman is the SVP of Engagement Strategy at Ogilvy CommonHealth Worldwide. I met him in 2007 when I was just starting out as a freelancer. He is fucking brilliant when it comes to marketing strategy because he's constantly educating himself on the new technologies out there and then executing the with them for Ogilvy's clients. In this episode we talk about how he listens to younger audiences to see what the new platforms are for video, how it would be awesome to get targeted by tylenol for hang overs, how to turn every satisfied customer into an advocate with storyvine, how can you make your brand top of mind before someone’s ready to make a purchase and a ton more. This episode is brought to you by: 1. The animation company drive80.com. Drive 80 explains what your business does in 90 seconds or less with video animation.  2. Sendlift.com The last time you sent out cards or a letter what all did it involve? Going to the store and buying cards, getting a roll of stamps from the post office, then finding two hours to block out so you can sit down and do them. With SendLift you never have to do that again, all you have to do is login, upload a spreadsheet and press enter, bingo bango, handwritten cards and notes sent to your customers.