Based out of Durham, NC, Storyboard Media specialize in corporate video that doesn't suck. View count. Play rate. Engagement. Heat maps. Social shares. Captured leads. These are just some of the metrics they can track to determine whether what they’ve produced is doing what their clients need it to. Reporting and analyzing these numbers on a regular basis allows them to optimize your videos and gives them the opportunity to validate what’s engaging your audience. In this episode we talk about why 200 views over 10K views  can equal success, how they spent 2 months doing research with one client so they could create 12 months worth of content that was specific to grabbing the attention of their audience, why a video on youtube would be set up different than a video on instagram (i.e., font size, length, and so on), and a ton more. This episode is brought to you by: 1. The animation company drive80.com. Drive 80 explains what your business does in 90 seconds or less with video animation.  2. Sendlift.com The last time you sent out cards or a letter what all did it involve? Going to the store and buying cards, getting a roll of stamps from the post office, then finding two hours to block out so you can sit down and do them. With SendLift you never have to do that again, all you have to do is login, upload a spreadsheet and press enter, bingo bango, handwritten cards and notes sent to your customers.