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016 - Diffactory -- Being Honest and Raw in Your Video Marketing

Released Thursday, 8th June 2017
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In this episode, I speak with Kevin Oldham who owns diffactory.com. Kevin and I have known each other for a few years and he has no filter which I love. Diffactory is a Kansas City marketing consultancy serving the lower middle market. They offer a handful of proven strategies and tactics that every growing B2B business needs. Some of the topics we discuss are why FB live is great for a fast paced life and helps him quickly share what’s currently happening, how FB posts might all be video sooner than later, why he thinks everyone should have their WHY video, how a video testimonial for one of their clients is helping people with Narcolepsy, why you should engage with the people who share your posts, why he stopped taking it too far with is social media posts after gaining employees, and a ton more  This episode is brought to you by: 1. The animation company drive80.com. Drive 80 explains what your business does in 90 seconds or less with video animation.  2. Experiment 27. They are a services company that works with top mobile app development firms to build out their marketing systems. Most agencies, even ones with multi millions in revenue - still don't have time to manage their own marketing channels, that's where x27 steps in. they do everything from cold email outreach to negotiating partnerships to PPC and SEO.
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