99% people build company on two layers. 1st product line, 2nd Management

Where as the most successful 1% people build business in 3 layers. 1st Purpose, 2nd Culture and 3rd Product line.

See you ask the 99% people the reason or purpose behind their job or business that they are doing they all will have the same answer as money. And that the place where they fail .

50% of the game. Because if money is your purpose you will only focus on making money, you will try to keep more money with you so you will not think of building a better team because that might ask for an investment to train your employee. You might not even care betterment of product because your will think that if the price goes high no own will buy it or you will have less profit.

. Now lets us understand how does purpose helps you. Or what is the benefit of purpose.

1st If your purpose is greater than you, you become greater than everyone else.

2nd Your purpose acts as a guidance to you

3rd Always sale your purpose and not your product.

4th Purpose helps your find right partners and employs.

5th This basically an advise. That always acts according to your purpose.