Welcome to Eat, Sleep, Invest. We bring in the experts to help you get more deals. In this episode, Bryan Driscoll speaks with Julie Houston from Fuller Wallet Media. Julie is an expert in online marking and works to help businesses generate lead flow, opportunities, and new traffic through various means.

While working in affiliate marketing, Julie fell into the real estate education space almost 15 years ago. She shares her experience about what works and what doesn’t regarding online marketing. Bryan and Julie talk about:

2:57 The trends Julie has been seeing with more entrepreneurs coming into real estate spaces to avoid relying on their jobs for income

4:34 The platforms Julie uses for creating specific, detailed funnels

6:00 The successful ways to make funnels the most effective

8:27 Some of the pieces that new people don’t always have in place with online marketing

10:35 How to vet people so you don’t work with people trying to sell snake oil

12:19 Reasons email marketing can still work well for some businesses

14:04 The downfalls of hammering your email lists too much

15:23 Utilizing all social media platforms and other sources for lead generation

16:15 Mistakes people make when purchasing new software without any idea how to use it

17:30 The ideal clients for Fuller Wallet Media

19:11 The type of marketing strategy webinars work well for

20:42 Why investing in your team and helping them grow is so important

Connect with Julie:

https://fullerwalletmedia.com/