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126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention

126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention

Released Thursday, 21st January 2021
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126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention

126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention

126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention

126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention

Thursday, 21st January 2021
Good episode? Give it some love!
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Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Rob Nelson the Founder and CEO of Grow.com. Grow is software that makes it simple for companies to connect their data, explore it, and surface insights so everyone can make data-driven decisions.

Literally, everyone in a Shopify brand including sales, marketing, finance, operations, data scientist, including the CEO. Grow has a process to support everyone in an organization to assist with their intended outcomes.

Let’s jump in and learn more about this fantastic Shopify Plus Certified Partner.

What You Will Learn Today

  • Critical information and metrics you need to be watching in order to grow your Shopify business.
  • Why KPI reporting leads to more questions and the corrective steps you can take.
  • Understand the effectiveness of your digital spend, from lead acquisition to customer lifetime value.
  • The four types of KPIs, engagement, reach, leads, conversions.

Links And Resources Mentioned

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple PodcastsStitcherGoogle Play, or Spotify and subscribe to get notifications when new shows are released.

Episode Sponsor: LIMESPOT

Today’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.

LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. 

INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers.


Hosted on Acast. See acast.com/privacy for more information.

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From The Podcast

eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.

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