By far, the thing that has made the biggest impact in terms of financial results in my own business—while doing the least amount of work—has been pricing, and it’s something that I’ve always wished I had done so much sooner. Joining me on the show today is Drew Marconi, co-founder of Intelligems.io, which helps eCommerce brands scientifically test their pricing to find the right one for their brand, and we’re geeking out together on all things pricing.

Take a listen as we discuss the current pricing landscape and find out what Drew learned during their recent Shopify pricing experiments. We also discuss whether it’s better to include shipping in your pricing, whether you should let your customer base know if you’re raising your prices before you pull the lever, and what to expect in the near future when it comes to pricing trends.

You can find show notes and more information by clicking here: https://bit.ly/3xpei3H

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