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Leighton Taylor
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Topics covered in this episode:How Ken and his family designed and manufactured a brand new product in the pet industryDealing with intellectual property issues for new products (like patents and trademarks)How offering a more generous ret
Topics covered in this episode:Differences between dropshipping and buying wholesalePros and cons of drop shipping and scenarios when you might want to try itTips to be successful with dropshippingHow the “free plus shipping” model works
Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later.Topics covered in this episode:Some lessons that Shabbir has learne
Topics covered in this episode:Nick D’s work, writing, tips, and toolsBasics of A/B testingHow to interview your customers to learn what needs to change on your websiteHow to know when your business is ready for A/B testingMost common UX
Topics covered in this episode:How to know when it’s the right time to hire a VAWhat you should look for in a good VA and how to prepare for having oneHelpful tips in the hiring process and in managing a VAListener store critique – Suniel
How many apps or services do you use for your online store that let you track the ROI on your investment in that app, down to the dollar?Jordan Gal of CartHook.com joins me today for a discussion about abandoned cart recovery emails. By sendi
I’m excited to announce that Richard Lazazzera and I have decided to partner up for a series of episodes. We haven’t set a definite end point, but we’re planning to do regular shows together about twice a month.My main goal with this podcast
Mojca Mars is a social media consultant who really knows her stuff, and today she shares her best strategies and tricks for making the most of Facebook. Mojca shares the secrets behind how to know when you should boost a Facebook post, why you
Casandra Campbell is the managing editor of the Shopify blog, so she’s got serious chops when it comes to content marketing. Shopify’s content team publishes at least 5 blog posts a week on the main Shopify blog, and this content marketing pla
What is copywriting? How can doing it well help you make more sales with your ecommerce store? What’s a customer avatar, and how can you develop one that will help you write amazing copy for your online store? How can you work as a freelancer
54: Catching up with Richard Lazazzera on Facebook groups, SEO tricks, our own ecom stores, and more
Richard Lazazzera of A Better Lemonade Stand has been building an active Facebook community for ecommerce entrepreneurs. He’s also focusing on SEO, using SEMRush to figure out new keywords to focus on and outrank his competitors. We talk about
Kai Davis is an outreach consultant, which means that he helps his clients get featured in other blogs and podcasts by building relationships with influencers. In this episode, Kai and I talk about how to identify the right influencers to reac
Shabbir started selling baking mats on Amazon, and failed. Then he tried a second product and did $5996.13 in revenue during the first 50 days. In this episode we discuss how he did it, how to tell which products are selling on Amazon, how he
envision.io/51Drew Sanocki reveals the basics of how tripwire marketing and discount ladders can make customers stick around longer, buying from you again and again.Links mentioned on the show:KarmaloopMineralNerd MarketingKlaviyoRejoi
envision.io/50Corey Ferreira works on the Shopify content team, and he recently published a huge, in-depth case study showing exactly how he started a profitable ecommerce store with products he imported through Alibaba.I had Corey on the sh
envision.io/49Tucker Schreiber from Shopify’s Growth and Marketing team joins me this week to talk ecommerce. After seeing one of the businesses that Tucker started, Shopify offered him a job, and he’s continued starting online stores while w
Kurt Elster is one of the most knowledgeable and fun-to-listen-to ecommerce pros I know. Kurt was kind enough to come on the show and share his ecommerce expertise, Shopify savvy, and marketing mastery to help you get more eyeballs on your pro
Leighton is developing a new Shopify theme with loads of features and options. His drop shipping site suddenly stops making sales for a mysterious reason. Richard is trying out his first popup store. Shabbir gets a sudden unexplained boost in
Leighton returns from a hiatus and has launched a new drop shipping site. Richard doubles his conversion rate using 5 simple Shopify apps and has a bone to pick with Shopify app developers who charge too much. Shabbir is developing a BigCommer
Today I’m talking with Drew Sanocki about how to use paid traffic to grow your ecommerce business. Drew founded DesignPublic.com, an online store that sells home furniture and decor, and he did it using the drop ship model. He built the busin
Today I’m talking with Rod Zwahlen from WhitePlum.com. You may remember Hilary Zwahlen from episode 39, and Rod and Hilary are married, so they are a cool example of a couple who are running an ecommerce business together.You may remember tha
Today I’m talking with my friend Robert, who started his online store last year selling RC cars, boats, and helicopters. Last month Robert and I exchanged a few emails and talked on Skype, and I wanted to have him on because he’s in a stage tha
Today I’m joined by Steve Chou of MyWifeQuitHerJob.com. For those of you who don’t know him already, Steve and his wife started an ecommerce business selling wedding linens that grew to replace his wife’s six-figure salary within one year. Stev
Today I have my friend Shabbir Nooruddin on the show again, and we’re talking about how to know when you should give up on your business idea–when to call it quits and move on to other projects. We’ll also be talking about what you can do with
Today I have Miracle Wanzo on the show to talk about how she went from selling on eBay to launching her own online stores. Miracle is the owner of HipUndies.com and several other ecommerce sites, and she’ll be telling us about a different angle
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