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Bogdan Petrescu: How Partners Make Scaling Simple

Bogdan Petrescu: How Partners Make Scaling Simple

Released Thursday, 16th September 2021
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Bogdan Petrescu: How Partners Make Scaling Simple

Bogdan Petrescu: How Partners Make Scaling Simple

Bogdan Petrescu: How Partners Make Scaling Simple

Bogdan Petrescu: How Partners Make Scaling Simple

Thursday, 16th September 2021
Good episode? Give it some love!
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Sometimes, the best strategic alliances come from inherent partners — those who are already a key part of your business strategy.

But just because these partners are the easiest to identify doesn’t mean you have to stop there.

Just ask my latest guest, Bogdan Petrescu, Director of Strategic Alliances at Nylas, a company with a business model that ensures plenty of organic partnerships. 

Bogdan isn’t content to stop there, though — he draws upon many diverse partners to drive pipeline, scalability and, ultimately, revenue.

In this episode, we discuss:
The role of strategic alliances at Nylas 
How partners can drive scalability 
Why pipeline revenue are the main measurement Brandon concentrates on



Here are some additional episodes featuring other ecosystem leaders that might interest you:

#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow 
#122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda 
#106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft 
#97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP. 



Links & Resources

Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, St itcher, Google Podcast. 
Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
Download the Best Practices Guide for Ecosystem Business Management 
Download the Ultimate Guide for Partner Incentives and Market Development Funds  
To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [email protected]  



This episode of Ecosystem Aces sponsored by WorkSpan.  

WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in joint pipeline.

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