We discuss goal-setting in Round 1, we all have goals but what's the difference between goals and dreams? Joe and Dan dive into this topic and we go down and deep into it! Dan gives advice on reverse engineering your goal and how that may be the route you should go.
For Round 2, we discuss Niche Marketing and how deep should you go with your niche?  Many struggle with going deep because it's easier to stay very general in your area and Joe admits he's in that boat!  We talk about some of our concerns with going deep and finding the perfect market for your product and service because it's tough!

"Stay in One Market and go REALLY REALLY Deep" -Ryan Lee CLICK TO TWEET

For the Main Event, Ryan Lee muscles his way to the stage to defend his position on niche marketing.  We discuss Kardashians, Beanie Babies, fish tanks and more.  Ryan debunks the "follow your passion to the money" theme you will hear going around online.  He also walks you through in finding the market you want and how to attack your specific niche (with one of the most boring niches around). Hear also one of the biggest mistakes he made early on...did you make it already? Ryan rocks out in the showdown this is an episode you don't want to miss!
Download in iTunes | Download in Stitcher
BONUS: CHECK OUT RYAN LEE'S BACKSTORY OVER AT JOHN DUMAS' PODCAST, ENTREPRENEUR ON FIRE, AND HEAR HOW RYAN USED HIS MAGIC FORMULA TO MAKE MILLIONS ONLINE!

Mentions
Ryan Lee - The Magic 3-Step Niche Formula
Showdown Episode discussing taking the Wrong Path
The Foundation Episode
Steve Jobs on Creativity
Birchbox
Dollar Shave Club
Ryan Lee's Own Foundation

Further Resources
Follow Ryan Lee on Twitter
Hear prior guest Michael Stelzner discuss reverse engineering

The post Ryan Lee, The Magic of Niche Marketing & Goal Setting – ES 030 appeared first on Entrepreneur Showdown.