Sally is the world’s authority on the science of fascination. Based on her studies of over 600,000 people, her company developed the very first methodology to actually measure your personal brand; it's called ‘The Fascination Advantage’. Sally was last on EOFire sharing the results of the over 1,600 Fire Nation listeners who jumped on her offer when she gave away her Fascination Advantage on episode 611, the # 3 ranked episode in the over 1,100 EOFire episodes to date! Sally, how does it feel to be so beloved by Fire Nation?