In this episode of the Everybody Brands podcast, we have a conversation with Mind State Group founder Will Leach on how making fast emotional connections with people will help your brand win trust and resonate with people’s hearts and minds.

Will knows what it what it's like and how it feels to hold your breath every time you launch advertising, and how crushing it is when the campaign you worked on so hard just crashes and burns. With over 25 years of experience in corporate America, Will has worked with some of the biggest brands in the world and conducted hundreds of research studies. His best-selling book, Marketing to Mindstates generated six figures in just six months of launching, (which makes me jealous). Marketing to Mindstates is one of the leading resources on behavioral and science-based marketing today.

Connect with Will at

• Mindstate Group
• Will Leach on Twitter 
• Will Leach on LinkedIn

Connect with Brian Sooy from Aespire at

• Aespire.com
• on Marketing Made Simple
• Brian Sooy on LinkedIn
• Brian Sooy's books on Amazon

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