I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your campaigns.

I’m not the best person to talk about this subject, so I invited the multi-award winning businesswoman Flavilla Fongang onto the podcast.

Flavilla is an expert on the subject and she discusses how you can tackle issues while still coming across as authentic.

Topics covered:

• The biggest mistake you can make is thinking of social issues as trends
• Great brands are ones that can make a difference and not just sell their products
• Align your brand with a social issue and focus on impact KPIs not marketing KPIs
• If you are a small brand, start with your local community
• The top two mistakes that brands make when dealing with social issues
• You don’t have to comment on every social issue. Choose your focus and stick to it.
• How to ensure that every employee is on board with the focus and implements it
• Why management should be a two way system
• What do impact KPIs look like for each department in a large company
• Collaborating with a brand that is focused on the same social issues
• Create one campaign that is about impact and not directly about money.

Resources mentioned:

• Tech Brains Talk
• Start with the Why - Simon Sinek
• Blinkist
• State of Mind Series
• MakeLoveNotPorn
• Cindy Gallop Podcast Episode
• 2Bobs
• David Baker podcast episode
• 3coloursrule.com

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Finally...

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