This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. 

- ROI-driven podcasting

- Creating podcasts for brands

- Overcoming skepticism of anything “brand-produced”

- Future of podcasting

- Technological opportunities of storytelling

- https://chartable.com

- Paid advertising for podcasts

- Marketing for podcasts:

1. PR for podcasts (ex. buzzfeed) - how to create media kit, pitch to the media...

2. Merchandising - get the show featured on the directory on Apple Podcasts, Spotify, Stitcher (they are editorial decisions)

3. Cross-promotion with other podcasts

4. More bucket - using your unfair advantage

- The KEY factor to having a well produced podcast that is destined to grow

Find Roger here:

https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca

JARaudio.com

Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar)

Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/

Or add me on Clubhouse: @alisaczar