Top 3 Takeaways From This Value-Packed Conversation:

• In order to be successful on social media today, you need to focus on finding your niche, building a list outside of social media because of constant algorithm changes (and MUCH more), and having a powerfully-defined brand
• It's an unfortunate part of the digital world we exist in, but there are many people who will take advantage of you when and if they can. Be sure to do your due diligence up front to make sure the person you've found is credible. A strong indicator is their social media and digital presence and the type of value they're bringing to the world openly for all to consume
• Video content is dominating the digital landscape and there's no evidence of that slowing down anytime soon. Society is enamored with short-form content for entertainment, education, and communication and the connection you can make with short-form content can literally be the vehicle that transforms your brand forever

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 140 of Evolution of Brand

• How Ashley Ann has forged her path to success and mastered social media marketing
• The prime objectives you need to be aware of to succeed on social media today
• The difference between a resource and an expert
• Is the term "guru" aligned with "expert?"
• Why it's vital to do your due diligence up front to ensure you're not getting into business with scammers
• Why a strong digital and social media presence will help you establish trust with your current and potential clients
• Why your message is the most vital element to your social media content strategy
• The biggest differences in social media marketing today versus five years ago
• Why video and short-form content is ruling the roost in social media today
• How to utilize video in your brand with no production budget or fancy cameras (your phone is enough)
• Where some big brands are missing the boat with today's social media experience
• Why short-form content is one of the most powerful modes of communication today
• How the world has shifted to on-demand content and why you need to appeal to your audience in that capacity
• Strategies for building your community with short-form content
• When Ashley Ann realized the impact live streaming could have on her brand
• Can you have an impact with live streams, short-form content, etc. even if your audience is small?
• Tips for leveraging a live streaming series in your social media efforts

Learn more about Evolution of Brand at evolutionofbrand.com

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