In your workplace, your culture is the everyday reality of organizational life. It is not the mission statement, your balance sheets or even the employee handbook alone. The culture is what we do, what we say, the way we behave, the way we treat each other, our products, customers, communities and ourselves.

As entrepreneurs, we left corporate America for a number of reasons, one of them being our dissatisfaction with the company’s culture. We left to create something that fit our dreams, our persona and our vision -- our perfect corporate utopia.

So, how can we as business owners create a strong, and lasting, organizational structure that helps employees become our best ambassadors?

Today's guest is Katie Burke, Chief People Officer at HubSpot. HubSpot is a leading provider of marketing automation software based in Boston, MA. Beyond its marketing automation platform, HubSpot is widely acclaimed for its company culture, which was codified by Dharmesh Shah, founder and CTO of the company. The HubSpot culture code has now been viewed over 3M times on Slideshare.

Today with Katie you will learn:

- Why the Employee Experience is a key differentiator in a ultra competitive talent market.
- What HubSpot culture code is about.
- What are the EX drivers.
- How HubSpot measures EX and how the company ties EX to business outcomes.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years. 

If you want to send me feedback, suggestions for future topics or guests, you can reach me at [email protected] or on Twitter @eX_Summit. 

Thanks for listening.