In this weeks show we talk with Geoff Thatcher the Founder & Chief Creative Officer at Creative Principals and Author of a new book called "The CEO's Time Machine'.

Geoff has been creating world-class experiences in corporate visitor centers, executive briefing centers, museums, theme parks and live events for many years.

Some of the topics discussed in this episode:

• Creative Leadership
• His Book: The CEO’s Time Machine - which took 5 weeks from starting to finish!
  His daughter Zoe drew the illustrations for the book
• Believes that most CEOs aren’t interested in the past and only interested in the future and that is a fatal flaw
• “Start with the future and look back”
• Companies make mistakes all the time by not looking back
• Creativity
• Working creatively with his daughter Zoe
• Working on a project for the Science Museum in Shropshire - Irondale -Ingenuity
• Where inventions lead to, which can be fascinating
• “If you have to kill a project, don’t wound it, kill it dead”
• Managing expectations - peoples unrealistic expectations in their workplace
• Brainstorming
• Serving the mutual interests of those around you
• Separating business from work
• Mergers and problems that can happen
• Creating incredible experiences
• Working on the opening of the Warner Bros World in Abu Dhabi
• Working on the King Abdullah Foundation
• “I don’t think history is about the past”
• Mistakes made by the Wright Brothers around the business of flying
• Worked on projects including Lockheed Martin, Warner Bros, Green Bay Packers,
• Already written follow up book and plans for a third book
• Strategy and execution

A book Geoff recommends:
Harrison "Buzz" Price - “Walts revolution by the numbers"
“Yes if”: The language of an enabler

* LinkedIn: https://www.linkedin.com/in/geoffthatcher/
* Instagram: https://www.instagram.com/geoffthatcher/
* Twitter: @geoffthatcher

The CEO's Time Machine

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Full shownotes including transcription available at:

https://tonywinyard.com/ee097-geoff-thatcher/