Lukas Vermeer is widely acknowledged as a global leader in the field of online experimentation. He is best known for his work establishing the world-leading experimentation program at Booking.com. Lukas is an expert at establishing and scaling experimentation and is currently the Director of Experimentation at Vista.  

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Lukas has co-authored many influential academic papers on experimentation and is a highly sought-after conference speaker. He is an experimentation practitioner at heart, combining industry experience in A/B Testing and Data Science with a background in computing science and machine learning. 

Previously, Lukas was Director of Experimentation at Booking.com, the world’s leading accommodation website. At Booking.com he was responsible for the tools, infrastructure, and training that helped product teams at Booking.com improve the customer experience through hundreds of thousands of experiments. 

Lukas also works as a freelance consultant, helping businesses grow their experimentation culture. 

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Want more? Head to the First Principles website for the episode transcript, resources and reading lists - https://www.firstprinciples.ventures/ep014-lukas-vermeer-a-global-leader-in-online-experimentation

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