Colin Boyd
Expert Edge PodcastEpisodes
Episodes of Expert Edge Podcast
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Going viral is the holy grail of organic marketing. It’s what almost all content creators dream of when they’re coming up with idea after idea. But what most coaches and creators don’t know is that there are strategies you can apply to your con
There are few things that will build your business faster than having relationships with people that have been where you are and are where you want to be. So it would only make sense to make sure you have a strategy in place to build relationsh
Your brand is your reputation and what you are known for. While building a brand will take some time, profiting from your brand doesn’t have to. In fact, you can most likely start making money from your brand right away. My guest on this episod
As a coach, your ability to attract your audience and get them to convert into your programs is largely going to determine how successful you become. That’s why learning how to write compelling copy should be at the top of every coach's skill d
Being a coach or expert requires you to be or become somebody worth following. As soon as you decide to be a coach you're announcing to your audience that you are a leader. But it’s not good enough to just announce you're a coach and leader. Yo
You’ll notice quite a few similarities between the top coaches in any industry. But one similarity that tends to be unanimous among all top coaches is that they all consistently show up on video. That’s because video is one of the easiest piece
Most coaches understand that building their personal brand is important. However, a lot of coaches don’t really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like col
If you have a dream to create a wealthy future then today's podcast is going to give you an insight into how that's done. My guest, Jason Brown, is a master day trader and course creator who exemplifies what it means to truly become an expert b
Establishing your credibility and expanding the reach of your brand are 2 cornerstones of any successful coaching business. There are countless ways to do this in today's day and age but after listening to today’s podcast, you’re going to want
Running a successful launch can absolutely skyrocket your business and vice versa, running a launch that tanks can be detrimental and set you back a bit. We just came off of our most successful launch to date which is really going to set the to
Most coaches I run into tend to over complicate things. From their online courses to their messaging. They tend to think that more is better when in reality, oftentimes less is more. Especially in the case of your messaging. If your messaging i
Every successful coach and course creator has their own story and set of circumstances that they had to overcome to reach their breakthrough. My guest and student on this week’s episode - Lindsay Williams is no different. Like any entrepreneur,
The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure
Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems
The majority of coaches understand the importance of selling from stage (virtual & live) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a virtual or live
Most course creators and coaches are left spinning their wheels when their offer isn’t selling. Oftentimes they'll think it’s their content in the course that’s the issue or sometimes they think they need to add more “how to” information to the
As a coach, one of the most important skills you can possess is the ability to communicate your value to the marketplace. And the best way to do that is by speaking on stages - virtual and/or live. However, the fear of speaking publicly usually
One of the most common phrases you’ll hear in the coaching space is to “stop selling time for money”. And while I wholeheartedly support this idea, I don’t think it applies to every coach. It totally depends on what season you are in. If you’re
If you look next to any successful company or coach, you’ll surely notice a strong personal brand by their side. In today’s business world, a strong personal brand is essential if you want your business to reach its full potential. In fact, you
A common characteristic I notice that some coaches and course creators I work with have, is they tend to focus on what can go wrong instead of what can go right. For example, when they are getting ready to do their first big launch all of these
Transformation can occur in a multitude of ways. However, it will most commonly happen 1 of 2 ways. It can happen accidentally with a powerful positive or negative experience. Or it can happen with intention. The latter is what I focus on in th
Too often in life and business we let out circumstances dictate our results. We’ve all been there before where we had an opportunity to take a positive step forward and immediately conditioned based thinking patterns took over and halted our pr
One of the most common negative traits I see in business owners is the neglect of their own wellness as they try and grow their business. I was guilty of this too in the past, but once I started to focus on my wellness, my business simultaneous
In order to move forward, reflection is a must. But once the reflection is done, it’s time to put those lessons learned into practice and build upon what you’ve built. If you caught part 1 of this 2 part series, you would have gone through the
Oftentimes as coaches and business owners we focus too much on “what’s next?”. But in reality, the main growth in your life & business happens when you reflect on the lessons you've learned and apply them moving forward. So you need to take som
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