Expert Marketing Matters

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Episodes of Expert Marketing Matters

Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between sounding brazen or sounding insecure. John
In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.
In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing journey, and how to resolve them.
In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the years, culminating in a focused expertise in brand strategy for natural and wellness brands.
In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketing platform while they work to differentiate themselves in a market that is getting more crowd
In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right,
In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his clients to have as a part of their sales proces
In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role you play, how you work, and who you can rea
In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile assessment tools Newfangled uses as they strive f
In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new business relationships is a long game which req
Lauren and Chris talk with Newfangled’s in-house email marketing expert Scott Harris about the continued effectiveness of email campaigns that “stay human in this digital world.”
In this episode, Chris and Lauren cover how the different types of gated content have evolved, and how firms at various stages of marketing maturity can leverage them to engage prospects.
OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people can find it and that the systems that make podcast acc
In this episode of Expert Marketing Matters, Mark O’Brien interviews Hamid Ghanadan, CEO of The Linus Group and author of two books, Persuading Scientists and Catalytic Experiences, on the ways scientists make decisions and how he’s been able t
In this episode of Expert Marketing Matters, Chris, Mark, and Lauren have each put together a list of the top three things in digital marketing — ideas, technologies, best practices — that are on their minds right now. With each of them coming
In this episode of Expert Marketing Matters, Mark, Chris, and Lauren share what they’ve learned about starting a new podcast from scratch. There are things they’d have done very differently knowing what they know now, and they’ve put together a
In this episode of Expert Marketing Matters, Mark O'Brien speaks with MJ Legault, a principal with Origin, a leader in marketing for outdoor experiences and products, about her firm's experience with content marketing, her insight into the ener
In this episode of Expert Marketing Matters, Lauren McGaha and Holly Fong discuss how to choose the right types of content to support your digital marketing editorial plan.
Chris, Lauren, and Mark share their experiences with public speaking and how powerful it can be in supporting an agency's content strategy.
In this episode of Expert Marketing Matters, Lauren McGaha (finally) has Holly Fong back on the podcast to discuss the challenge of lining up your marketing objectives with your prospects' business priorities, so that they actually pay attentio
In this episode of Expert Marketing Matters, Mark interviews Sarah Durham of Big Duck about how establishing a focused positioning led her firm over the past 25 years to incrementally build their marketing and sales machine, which has helped th
Do you need a strategist, consultant, or a coach?   These three roles get thrown around a lot at Newfangled and describe the different postures taken at different times with clients. Chris, Lauren, and Mark draw distinctions between th
In this episode of Expert Marketing Matters, Sara Bacon, CEO of Command C, joins Mark, Chris and Lauren for a conversation on how she has lead her firm into a new focus for a new kind of client...
In this episode of Expert Marketing Matters, Mark O'Brien interviews Sonia Greteman, CEO of The Greteman Group, on what has made her firm successful...
In this episode, Mark interviews Mike Seyfer and Stephen Moegling, leaders at Hailey Sault, an agency focused on health care brands, innovative startups and cause-driven organizations in pursuit of the greater good...
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