Whether you’re just getting started with paid media or have been honing your efforts for years, we all have the same goal: ensuring we get the best value out of our cost per clicks. Join me and Olivia Angerosa, Director of Campaign Strategy,

Biz Dev During a Pandemic: How to do Fewer Things Better

Oct 21st, 2021 27m 7s

Learn how a product design & development company was teed up to endure an uncertain time through a holistic approach to digital marketing.

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

Jul 8th, 2021 21m 17s

Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between sounding brazen or sounding insecure. John

Expert Content Alone Is Not Enough to Generate New Business

May 19th, 2021 14m 41s

In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.

Season 5, Episode 1

Apr 23rd, 2021 25m 28s

In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing journey, and how to resolve them.

The Benefits of Specialization

Nov 2nd, 2020 31m 39s

In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the years, culminating in a focused expertise in brand strategy for natural and wellness brands.

Developing a New B2B Marketing Perspective

Feb 27th, 2020 32m 6s

In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketing platform while they work to differentiate themselves in a market that is getting more crowd

The State of Content Marketing in 2020

Feb 3rd, 2020 26m 3s

In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right,

The Value Conversation

Jan 22nd, 2020 44m 4s

In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his clients to have as a part of their sales proces

The Pursuit of Truth

Dec 5th, 2019 28m 32s

In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role you play, how you work, and who you can rea

Understanding the Unique Abilities of Each Employee

Nov 8th, 2019 37m 42s

In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile assessment tools Newfangled uses as they strive f

Why Is It so Hard for Marketing Firms to Market Themselves?

Oct 17th, 2019 45m 41s

In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new business relationships is a long game which req

Email is Not Dead!

Sep 26th, 2019 31m 7s

Lauren and Chris talk with Newfangled’s in-house email marketing expert Scott Harris about the continued effectiveness of email campaigns that “stay human in this digital world.”

The Complexity of the Content Landscape

Aug 20th, 2019 23m 50s

In this episode, Chris and Lauren cover how the different types of gated content have evolved, and how firms at various stages of marketing maturity can leverage them to engage prospects.

Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

Jul 13th, 2019 32m 37s

OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people can find it and that the systems that make podcast acc

We’re Not Smart Enough to Not Have a Plan

Jun 7th, 2019 32m 22s

In this episode of Expert Marketing Matters, Mark O’Brien interviews Hamid Ghanadan, CEO of The Linus Group and author of two books, Persuading Scientists and Catalytic Experiences, on the ways scientists make decisions and how he’s been able t

Top Three Marketing Ideas We Can't Shake

May 9th, 2019 29m 57s

In this episode of Expert Marketing Matters, Chris, Mark, and Lauren have each put together a list of the top three things in digital marketing — ideas, technologies, best practices — that are on their minds right now. With each of them coming

What it Takes to Start a Podcast

Apr 25th, 2019 29m 49s

In this episode of Expert Marketing Matters, Mark, Chris, and Lauren share what they’ve learned about starting a new podcast from scratch. There are things they’d have done very differently knowing what they know now, and they’ve put together a

The Ability to Say No

Apr 12th, 2019 32m 57s

In this episode of Expert Marketing Matters, Mark O'Brien speaks with MJ Legault, a principal with Origin, a leader in marketing for outdoor experiences and products, about her firm's experience with content marketing, her insight into the ener

Choose Your Content Types Wisely

Mar 28th, 2019 25m 31s

In this episode of Expert Marketing Matters, Lauren McGaha and Holly Fong discuss how to choose the right types of content to support your digital marketing editorial plan.

The Interplay Between Public Speaking and Digital Marketing

Mar 14th, 2019 27m 53s

Chris, Lauren, and Mark share their experiences with public speaking and how powerful it can be in supporting an agency's content strategy.

Making Your Message Meaningful to Your Prospects

Feb 28th, 2019 34m 25s

In this episode of Expert Marketing Matters, Lauren McGaha (finally) has Holly Fong back on the podcast to discuss the challenge of lining up your marketing objectives with your prospects' business priorities, so that they actually pay attentio

Incrementally Building Your Marketing Machine

Feb 14th, 2019 25m 5s

In this episode of Expert Marketing Matters, Mark interviews Sarah Durham of Big Duck about how establishing a focused positioning led her firm over the past 25 years to incrementally build their marketing and sales machine, which has helped th

Strategist, Consultant, or Coach?

Jan 31st, 2019 31m 16s

Do you need a strategist, consultant, or a coach? These three roles get thrown around a lot at Newfangled and describe the different postures taken at different times with clients. Chris, Lauren, and Mark draw distinctions between th

"There's Relief in Focus"

Jan 17th, 2019 33m 45s

In this episode of Expert Marketing Matters, Sara Bacon, CEO of Command C, joins Mark, Chris and Lauren for a conversation on how she has lead her firm into a new focus for a new kind of client...