What does it really take to build the brand you've always dreamed of? The Business Is Hard podcast brings you stories of entrepreneurs, brands, business owners and professionals who encountered failures and setbacks that were ultimately defining moments in their success stories. These moments forced them to adapt, create new strategies, and identify new ways to grow their businesses and brands. Join host Brandon Cockrell to learn about the real normal behind building a business from scratch and how to keep moving forward, even when things go wrong!