Dollywood. Silver Dollar City. The Harlem Globetrotters. You’ve heard of all of those, but you might not know about the business behind them. That’s what today’s episode is about. 

Chris Herschend is a third-generation shareholder and Chairman of Missouri-based Herschend Enterprises, the largest family-owned themed attractions company in the US. Herschend properties span 26 locations and 10 states, employing over 10,000 people who collectively host over 13 million guests annually. 

Today, Chris is going to talk to us about what it’s like serving his family, their board, and the family business, creative ways he has found to follow God both inside and outside the business, and the unique challenges and opportunities keeping a business “family held forever.”