In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from the Center's recent Next Generation Fandom Survey.

Listen to this episode to hear Mike's findings on fandom differences across category, generation, and gender.

Next week (11/10), The Influencer Code author Amanda Russell joins us to discuss influencer marketing. And on 11/17, The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Subscribe to be notified when each episode releases.

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