Emory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this episode to discuss the global appeal of Netflix's most-watched show ever.
Throughout the episode, the trio discu
In the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us to discuss fan relationship management.
Listen to the entire Fall Podcast Series at fandomanalytics.com
In the second installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Influencer Code author Amanda Russell joins Mike Lewis for a discussion on influencer marketing.
Next week (11/17), The Aspire Group CEO Bill Fagan jo
In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from the Center's recent Next Generation Fandom Survey.
Listen to this episode to hear Mike's findings on f
In this installment, Professor Mike Lewis discusses the World Series, Braves country, and the Georgia sports curse as the Atlanta Braves compete for their first World Series in over two decades.
Mike and co-host Doug Battle then discuss the s
Professor Mike Lewis best summarized this episode as "The Beauty of the Ugly Fan." This episode features discussion of Tennessee football fans trashing the field, Texas A&M fans storming the field, Aaron Rodgers talking smack to Bears fans, and
Emory Professor Mike Lewis and his co-host Doug Battle kick off this episode with a discussion of Jon Gruden's cancellation by sports fans, sports media, and the NFL.
Then, the two discuss whether college football's plethora of positive story
We kick off this week's episode with a discussion of how the #FreeBritney movement has intensified fandom for Britney Spears.
Professor Mike Lewis then breaks down the NBA's most recent dilemma as a few anti-vax players act in defiance of the
Professor Mike Lewis talks about the passion of college football fans after fans booed NIL money-making quarterbacks Spencer Rattler and Bo Nix as well as Clemson Head Coach Dabo Swinney.
Then, Mike discusses the recent struggles of NFL rookie
After Penn State packed over 100,000 fans into Beaver Stadium for a white out win over Auburn, Mike Lewis and his co-host Doug Battle discuss college football's return to normalcy... and what packed out stadiums amidst a global pandemic can tea
After a weird week for sports fans, Professor Mike Lewis shares his thoughts a number of wild stories in the world of sports and entertainment.
Another Logan Paul fight causes Mike to question the sustainability of the new boxing model, while
MELT CEO Vince Thompson kicked off the Spring edition of our webinar series with a discussion on how COVID has and will shift fan behavior, engagement, & attendance. He also discussed what successful job-seekers do to win a job in sports amidst
With roughly 2 weeks until 2021's first college football game, Professor Mike Lewis and I took to the podcast to discuss the upcoming season.
In this episode, we share our expectations for the 2021 College Football Playoff, explore how NIL mig
Professor Mike Lewis talks all things pro football in this week's podcast as we approach the 2021 NFL season.
He begins the episode by discussing the various quarterback stories that have seemed to dominate NFL coverage in the offseason. He t
When Emory Marketing Professor Mike Lewis teaches his course on sports analytics, he asks for each student to identify their favorite team. For the men in the class, the favorite team is almost always a hometown team. For the women in the class
In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss what's wrong with Team USA (men's basketball) after Sunday's loss to France.
Then, Doug proposes a complete restructuring of college football conferences in a di
In this week’s episode, we dive into a different type of fandom. Fandom for the sports-themed show “Ted Lasso.”
The episode is structured in three parts. The first part considers the Ted Lasso show. The nuts and bolts of the program. The secon
Professor Mike Lewis and his co-host Doug Battle discuss this week's events in the world of sports through a fandom-focused lens. First off, the two discuss the manhunt in France after a fan-caused crash altered the outcome of the race.
Professor Mike Lewis and co-host begin this episode with a discussion of the NBA's most chaotic postseason in recent memory. This features a conversation on the Atlanta Hawks' future, Philadelphia's failed "Process," and what a small market Fin
In this podcast episode, Professor Mike Lewis and his co-host Doug Battle break down recent storylines from the star-driven NBA. Then, Mike breaks down what the Aaron Rodgers saga reveals about the ever-changing NFL. In the show's final segment
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