Sofi Newmyer found her business footing in footwear. After working for a major footwear company for 10 years, she decided to strike out on her own and created Ma'am Shoes to design her own concept. Based and 100% manufactured in Los Angeles, Ma'am Shoes combines precision design, comfort, style, sustainable materials and social responsibility. Newmyer shares her entrepreneur story and what she has learned about building a brand, paring down and giving back to charities that empower women.

Fearless Fabulous You Radio Show is broadcast live at 12noon ET Wednesdays on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). This podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com).