Mother to six, runner, musician, Jennifer Maxwell created PowerBar with her athlete husband, Brian Maxwell. They sold PowerBar to Nestle in 2000. Music was therapy to Jennifer after Brian passed away. She took up drumming and performs in 2 bands. Music also inspired JAMBAR, the organic artisan energy bars she launched in 2021 filled with good-for-you natural ingredients. JAMBAR donates 50% of after-tax profits to organizations to support the transformative pursuits of music and active living.

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