In this episode of FEO on the Air we are joined by Victoria Syme, Manager of Marketing and Communications for Harmony Marketing in Toronto. Harmony Marketing specializes in Experiential Sponsorships for Festivals and Events on the Toronto Waterfront, including the huge Redpath Festival.

Victoria will be one of the speakers at our upcoming FEO "INNOVATE" Conference in Richmond Hill Feb. 25-27 and in our conversation with her today we talk about her experiences working in the festivals and events field and the importance of moving your sponsorship base towards more Experiential experiences. Sponsors are all about creating unique experiences for their target demographic and that creates all kinds of opportunities for our industry.

If you are interested in more information, just visit www.harmonymarketing.ca or www.twitter.com/HarMarketing. You can also reach Victoria by email at [email protected].

If you're an FEO member and you'd like your services, festival or event highlighted to our members and the world, please give us a call, we would love to share your story. Contact Dave MacNeil at 519-742-2226 or through email [email protected].