Whether you are an investor, start-up, branded business, selling branded products or promoting your own brand, it is imperative that you take the necessary steps to safeguard your intellectual property.
Intellectual property covers and protects more than just an idea or a concept – it shields genuine business assets that may be integral to your business and its long-term success.
Intellectual property can consist of many different things – patents, trademarks, copyright, or registered designs. These things tend to differentiate your business from competitors which is why you stand to suffer significant losses if those things are used without your permission.
Any company (not matter the size) is at risk of having their ideas, products or services, processes, or brands infringed upon. This can happen by someone down the street or by a party on the other side of the world, making protection more important than ever to the survival of your business.
Bio:
Brian Goldberg is a qualified Trade Mark Attorney who protects brands, logos and slogans in Australia and all international markets.
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