Having awesome music is maybe even less than half the battle these days. Even if you’re able to get someone to listen to your music, the average person will need quite a bit more engagement from you on different levels before they become a True Fan.

It’s a process -- but by using social media correctly fans will be so much more engaged and invested if they feel they truly know you, even if you’ve never actually spoken to them in person.

We’ll dig into the five levels of awareness that fans can be on, and how each online platform fits into these levels.