If you haven't heard of IFS, they're one of the largest and fastest-growing B2B software companies in the market, so we're honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast.

Oliver shares his journey at IFS so far, what changes he's enacted in terms of brand and demand gen, and more generally, how he's retained a commercial mindset to drive tangible growth against ambitious objectives. Plus, listen to learn why IFS decided to sponsor the London Cable Car as one of their best branding endeavours yet!

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- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

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