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While public corporations employ (or contract with agencies that provide) media relations professionals, government agencies are likelier to have Public Information Officers (PIOs). Agencies, however, are not the only entities with PIOs, who di
In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the ineffectiveness of an event-related press release he received. To date, 42 comments have agreed, many coneming the utter uselessness of press releases and the
Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the
Chip and Gini discuss the intricacies of fractional leadership roles within clients.Continue Reading →The post ALP 226: Should your agency sell itself as a fractional CxO to clients? appeared first on FIR Podcast Network.
Artificial intelligence (AI) is making significant strides in various domains, and voice technology is no exception. OpenAI, a prominent player in the AI industry, has recently announced Voice Engine, a groundbreaking development in AI text-to-
"Thought leadership" is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought le
AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to reso
In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience.Continue Reading →The post CWC 98: Storytelling and a helpfulness
In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.Continue Reading →The post ALP 225: Accepting equity as payment for agency services appeared first on FIR Podcast Network.
We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her PESO model for usi
Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key topics essential for communication professionals at any career stage. Delve into important areas like the IABC Global Standard, Career Self-Assessme
Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (
In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees.Continue Reading →The post ALP 224: Get over your fear of hiring emp
A new type of influencer, known as "Jinfluencers," is emerging in the media landscape. These influencers, who combine the roles of journalists and influencers, are gaining attention and challenging traditional media outlets. The media landscape
In this episode, Chip and Nick discuss digital agency salaries and the findings of a recent research report on the topic.Continue Reading →The post CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski) appeared
Unsavory and nefarious things happen on the Dark Web. But the Dark Web and Dark Social Media are not exclusively a place for ne'er-do-wells, criminals, and extremists. Dark Social includes messaging apps, private discussion groups on popular pu
In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one’s own role in addressing issues.Continue Reading →The post ALP
Match Group wanted the world to know it had secured 1,000 business licenses from OpenAI. In a press release, the company claimed that giving employees access to the full suite of ChatGPT tools has not only improved productivity but also altered
Google searches link to Wikipedia more than any other website. It is the largest and most-read reference work in history. It is consistently ranked as one of the 10 most popular websites in the world, and as of 2024 is the fifth most visited we
Based on the plunge in the value of NFTs last year and the evaporation of business on NFT exchanges, it would be easy to think these tokens were just a passing fad, like Pet Rocks and Beanie Babies, especially given the resounding death knell p
In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices.Continue Reading →The post ALP 222: How to handle extended payment term requests from ag
The list of CXO titles is proliferating. The addition of chief culture officers, chief AI officers, chief data officers, chief wellness officers, chief diversity officers, chief learning officers, chief experience officers...the list goes on...
GenZers are recording their firings and layoffs, and the videos are going viral on TikTok and elsewhere. This is shining a harsh spotlight on organizations' approach to letting people go, and it's not pretty. What's worse is how some companies
A long list of A-list companies from across the spectrum of industries have embraced Artificial Intelligence in a way that is raising eyebrows: monitoring employee emails and posts to messaging and collaboration services like Slack and Microsof
Let's face it: The world of internal communications is anything but boring. If you're anything like us, the thrill of navigating through ever-changing landscapes -- like hybrid work, AI and channel management, to name a few -- is what gets you
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