Martin Brooks describes himself as an impacttologist, and he has spent decades studying the theory and implications of impact. He runs a training company that helps managers, media personalities and politicians discover the impact of great communication.

In a thought-provoking Fireside Chat, Martin and Richard explored whether great public speakers are born or made. Martin believes that your experiences of public speaking will shape how successful you are as a speaker. Martin and Richard also had great fun analyzing Mark Zuckerberg’s speaking style.

Martin was also full of insights about what to do when an audience throws a curve ball of a question. He warns that hope is not a strategy – but preparation is. You can anticipate the questions you might be asked in advance and have answered ready, so you won’t be thrown when that difficult question comes.

Learn more about Martin here.

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