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A new report card that considers PR leadership has been issued by the Plank Center for Leadership in Public Relations. It’s the third time the card has been issued since 2015, and once again, the grades are not great.Is PR in a rut? Robert asks
When we hear from journalists that all they want is a one or two sentence story pitch, we have to weigh whether the media kit is still worth the effort. Certainly, digital kits with logos, infographics, and photos have utility. But in the Inter
What’s more credible? Earned media or paid media? The question is as old as the disciplines of advertising and public relations themselves. We think stories reported by journalists, that we placed, are more believable than a memorable televisio
When you look at your media list, where are the trade media outlets? Are they at the top or the bottom? If they’re not the first newsrooms you pitch, your strategy may be outdated. That’s because the audience continues to shift away from mainst
Love it or hate it, we all have to measure our PR campaigns. How did we do? Did we accomplish the goal? What were the results?This week, we explore a new method of measuring PR campaigns, in reverse. Robert gets the scoop on a fresh way to eval
This week on the Flack Pack, we celebrate the work of pioneer journalist Jack O’Dwyer who launched a newsletter in 1968 that today continues to set the standard for PR industry coverage.Jack was a friend and watchdog to the public relations bus
The idea of public education in America is older than the nation itself, with the first school, the Boston Latin School, opening in 1635. John Hancock and Samuel Adams went there. Benjamin Franklin dropped out.Today, there are more than 98-thou
Today, we pause to remember an event that changed the world forever, the terror attacks of September 11, 2001.Next week, Americans, and our allies around the globe, will reflect on the attacks against four flights full of fathers, mothers, son
Labor Day is here! It’s the perfect time to talk about finding your next, or first, PR job. On this bonus holiday episode of the Flack Pack, Robert wraps up the PR Summer School series with Stephanie Ranno, a recruitment expert working for Torc
The Internet is full of data about the PR Industry. The Bureau of Labor Statistics says more PR people work in Washington, D.C. than any other city in the U.S., including New York City! If you happen to be one of those already employed, but are
Responding to a PR request for proposals (RFP) can be stressful, time consuming, and sometimes futile. But it’s also necessary, as RFPs are a staple of agency business development efforts.So how can PR pros engage the RFP process and live to t
Social media is the beast that never stops eating. No matter how much content we create, there’s always more we could do. Platforms have different rules, audiences, and needs. Producing social media content, even for a small business or client,
As PR legend has it, early pitchman Ivy Lee pioneered the news release when he sent the story of a train wreck to the New York Times, and the newspaper printed it. Little did he know that millions more news releases would be issued by those tha
Writing a speech might be the biggest test you’ll ever face as a PR pro. It’s a task not suited for the rhetorically challenged. Thousands, if not hundreds of thousands, of speeches are given in the U.S. each year. But how many of them connect
Fifty years ago tomorrow night, America put a man on the Moon. It was an engineering and scientific feat, but it also was a PR success. Eagle’s historic landing didn’t just happen because of the work taking place in Apollo’s labs or on its work
It’s tougher than ever these days to get a journalist to pay attention to a story pitch. PR pros outnumber reporters, so the volume of ideas flooding their way is no doubt too much to manage. Given that, what should you do?Robert interviews Gr
The Oscar Mayer Wienermobile is an American icon that also happens to be a PR bonanza for Kraft Foods, owner of the hot dog brand. This week, Robert talks with Ed Roland, manager of Oscar Mayer’s fleet of 27 foot long road wieners, and the coll
Most people agree that misinformation is a major problem in the United States. So what can we as PR pros do to battle false, incorrect, or erroneous information? This week, Robert explores “10 Ways to Combat Misinformation” with Dr. Terry Flynn
In a world dominated with story pitches and carefully worded messages looms the need to show results beyond what we can see in news media coverage or on social media posts.Media measurement has evolved from the days of comparing inches of publ
LinkedIn lists more than 12,000 PR companies in its U.S. database. There areestimates that about 93-thousand people work in those firms. Are you one of thesepeople? Do you want to be?If you answered yes to either of these questions, then you
Unrealistic deadlines and long hours have been cited by many PR professionals as the cause ofstress on the job. A recent survey of pros by the Chartered Institute of Public Relations foundmore than half of those diagnosed with a mental health
As PR people, we can spend hours each day reading proposals, news stories, and social mediaposts. Reading is key to the work we do communicating messages to target audiences.Given that, it might be hard to imagine spending our free time readi
Free speech is being challenged around the world. A comedian in Brazil gets six months inprison for offending public officials. Global leaders have signed a pact pushing for tightercontrols over online content. And the Trump White House has l
Motherly advice can be annoying, but is that because it’s bothersome or because it’s true?We’ve all received mom’s words of wisdom, whether we wanted them or not, and some of ushave kids who now get to benefit from our wise counsel.The Flack
Editorial cartoons helped fuel an American Revolution and framed the public’s opinion of ourCivil War president, but are humorous and satirical illustrations pegged to the day’s newsbecoming a relic in the internet age?In the aftermath of a
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