Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.  

“The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva

What you’ll learn about in this episode:

• How Worstofall Design helps their clients build badass brands in three days or less
• Leveraging profitability by getting very few clients at a high price point
• Brandshrink (strategy session) and Brandup (execution): how Worstofall Design’s two services work
• “Badass Your Brand”: why Pia wrote the book
• Why you must stick forcefully to your message
• Choosing which marketing efforts to utilize based on their ROI
• Why clients need to buy all in on their agency’s expertise
• Managing the psychology of the client

Ways to contact Pia:

• Website: worstofalldesign.com
• Book: www.badassyourbrand.com
• Twitter: @PiaLovesYourBiz
• Instagram: www.instagram.com/pialovesyourbiz