AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company car is a go-kart.  

“The most beautiful part about LinkedIn is the targeting. It’s scalable access to professionals at a really granular level.” - AJ Wilcox

What you’ll learn about in this episode:

• The right-sized approach to using LinkedIn and Facebook for B2B marketing
• Why you need to have a flexible strategy for many budgets
• A data-driven strategy for engagement to find the right people and keep them
• The best way to develop your relationship with an audience
• How to create content for smart audience development
• What it means to pay more to get more with LinkedIn
• How to find that middle-ground of content and contact to maximize ROI
• The easiest way to create content for white collar recruitment campaigns
• Why LinkedIn offers the best targeting - market directly to companies you choose

Ways to contact AJ:

• Twitter: @WilcoxAJ
• Website: b2linked.com