Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing
“Awareness erodes at about a 50 percent a month rate, so if you can’ t create something that is sustainable over time, don’t bother spending the money.” – Drew Neisser
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