Focus Is Your Friend: How to double down on marketing that matters

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Episodes of Focus Is Your Friend

Dear FIFY Listeners This is our final episode of Focus Is Your Friend. Thank you for listening for the past 67 episodes! I’ve really enjoyed bringing the podcast to you and talking with so many smart marketers about how to make traction in this
Erin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County, CA. Erin started her career in the advertising si
Glenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you’ve spent so much time creating into action. Learn what it takes to connect the dots and ensure success.
Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing
Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing
Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and bi
AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company c
Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro’s and it's a through-line in his career. He believes that there are few things more satisfying than the sense of accomplishment a team fee
Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spok
Joe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations to support the privatization effort of former Iron Curtain countries. Joe eventually transferre
Ken helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough, achieve, and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to
John Brubaker is a nationally renowned business performance consultant, speaker, and award-winning author. John teaches audiences how to obtain better results in business with straightforward tools that turbo charge performance. Using a multidi
Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-base
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its clients' digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and
Nav Athwal is the Founder and CEO of RealtyShares, a curated online marketplace for real estate investing. His platform connects individual and institutional investors to private U.S. real estate investments, raising $200 million across more th
Tara-Nicholle Nelson is the Founder and CEO of Transformational Consumer Insights, Inc., a data, insight, and strategy firm. TCI helps brands understand, reach, and engage Transformational Consumers: a hyper-growth segment of consumers that vie
Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies and was recently inducted into the Word of Mouth Marketing Hall of Fame. He is the President of Co
Renee Wilson is the president of the PR Council, the professional trade association for agencies practicing public relations, within the world of marketing and communications. The PR Council has 110+ members representing more than 11,000 employ
With more than 20 years of experience in technology, SaaS, and B2B offerings, Jay Krishnan, Automile’s Vice President of Marketing, brings deep expertise in small business and enterprise marketing to the rapidly growing company. Prior to joinin
Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With over 25 years in the field, Heidi has become reco
Jen McClure is one of the original authorities on digital and social media. More than a decade ago, she anticipated the significant impact that these technologies would have on business, media, culture and society. This led her to cofound the S
David Wisnom III is the founder & Chief Strategist of SightCast Inc., a brand strategy and marketing consultancy. David's background in developing brand strategies covers the spectrum of brands such as UCSF, Huntington Hospital, Stanford Hospit
It may be an overused word but Mimi is truly passionate about helping create truly outstanding workplaces. Throughout her career, she has taken many business and personality assessments. With very few exceptions she weighs heavily towards creat
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