Breaking new musical acts involves a lot of hard work and orchestrating a global marketing campaign is key. Senior music executive Dion Singer did not think he would be doing this highly demanding job when he was a young boy growing up in South Africa during Apartheid. He only knew that he was passionate about his love for music. He stuck to that passion, and one thing led to another, and before long, found himself brushing shoulders with the likes of Madonna, Michael Bublé, Green Day, and other huge stars within the industry. Spending more than two decades in global music marketing and artist development, Dion has helped many artists break out into the music scene through his dedication to his craft as well as running campaigns for some of the biggest artists in the world. He now runs his own company, Over The Top Global. Listen to his amazing story in this conversation with Tara Joseph.
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