After 12 years in the advertising space, my guest today decided to start his own newsletter to level the playing field and provide knowledge and insights that he learned through being immersed in ad tech.

Most recently at Megaphone, Bryan Barletta has a wealth of knowledge when it comes to understanding the landscape of podcast advertising. He's a big believer in democratizing knowledge to make sure everyone understands what goes into effectively leveraging the technology that exists in the world of advertising.

We recorded this on Clubhouse and Squadcast simultaneously, so you may notice a sound change toward the end of the episode.

 We cover a wide range of topics including understanding what he calls the PodScape when it comes to knowing who the players are. we start off with the lightning round in which he shares some definitions for some commonly used terms that you may or may not already know.

He gives us a history lesson when it comes to podcast attribution and we talk about the role that Spotify has since it's been investing so much money in the podcast space.

His newsletter, SoundsProfitable.com, is the buzzword of podcast Adtech.

Website: SoundsProfitable.comEmail: [email protected] more about your ad choices. Visit megaphone.fm/adchoices