Delfina Morganti HernƔndez
Founded in Transcreation š«Episodes
Episodes of Founded in Transcreation š«
Mark All
In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more:How Belinda went on to position herself as a Marketing TranslatorHow transcreation or creative translation differs from regular loca
āI receive 5 to 10 transcreation jobs per month. They are small, but they are quite wide-ranged in terms of brands and the type of texts that need to be transcreated. Sometimes itās two-word taglines with 20 pages I have to read before I provid
What does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localizationāCreative Revision with Monolingual #Copywriting, a language solution somewhere betwee
In this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss:š” How she chose her areas of specialization as a freelance translatorš” What it's like for her to consistently create content on Lin
āIf youāre not making a change, you are not doing marketing. Youāre just wasting time and money.ā ā¢ āMarketing is something we do FOR people. The purpose of marketing isnāt to sell your stuff. Itās to help your people get where they want to go.
š„ This episode includes a surprise giveaway, DON'T miss it!šAdrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategyšOn EPISODE 1 of SE
ON EPISODE 5 of Founded in Transcreation, you'll learnššµThe story behind my song translationāor, rather, song transcreationāhobby.šµHow, as Steve Jobs would put it, 'You can only connect the dots looking backwards.'šµIdeas on how your hobb
šWelcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATIONš«, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled
š”In this episode of FOUNDED IN TRANSCREATIONš«, Greek transcreator Natali Lekka answers how she started working as a transcreator and whether she enjoys it more than other activities in the language industry and why.š”Natali clearly defines t
š”āWhen I started working with translators, I couldnāt help noticing that many of the problems that vexed them -- questions of nuance, resonance and tone, as well as the rhythms of the sentences themselves -- were familiar to me. Iād worried ov
šWelcome to PART 2 of EPISODE 2 of FOUNDED IN TRANSCREATIONš«! In the last part of this episode, we're delving into the story of Nikeš and, more specifically, into how and when Nike's most iconic slogan, "Just do it", was born, you'll never g
Welcome to the second episode of FOUNDED IN TRANSCREATIONš«, the first ever podcast on transcreation as a service, where we delve into how brands cross borders with their creative communicationsšI am Delfina Morganti HernĆ”ndez, a seasoned Eng
šWelcome to the first episode of FOUNDED IN TRANSCREATIONš«, the first ever podcast on transcreation as a service, where we'll delve into how brands cross borders with their creative communicationsš±In this episode, we'll define transcreation
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