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S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision

S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision

Released Tuesday, 23rd November 2021
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S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision

S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision

S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision

S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision

Tuesday, 23rd November 2021
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Founded in Transcreation šŸ’«

Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. šŸ˜Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! šŸ˜ƒ

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