Episode from the podcastFoundr Magazine Podcast with Nathan Chan

288: Catena Media’s Erik Bergman Talks IPOs, Affiliate Marketing, And Finding Meaning In Life

Released Wednesday, 12th February 2020
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Erik Bergman’s entrepreneurial journey started with trading hockey cards on the playground.
When Bergman realized that owning coveted sports memorabilia made him feel valued and won him friends, he became obsessed. As he got older, his focus eventually shifted from trading cards to making cash.
After a brief stint as a professional gambler, Bergman co-founded a website consultancy firm called Catena Media in 2012. The affiliate-based marketing company focused on the online gambling industry and eventually IPOd at €160 million.
Despite achieving the wealth Bergman had relentlessly chased since his youth, he was still unhappy. So he set out to learn the true path to fulfillment and eventually found deeper meaning in his life through charity work with his latest project, Great.com.
Check out this interview to learn more about Bergman’s journey to finding happiness and the most important lessons he learned along the way.
Key Takeaways
  • How trading hockey cards instilled a sense of entrepreneurship in Bergman from a young age
  • Bergman’s brief stint as a professional poker player
  • Why Bergman and his best friend Emil Thidell launched a gambling-focused website consultancy agency
  • From making side-hustle money to officially launching Catena Media
  • How strategic website acquisitions helped Catena Media skyrocket
  • The long and difficult road to IPO
  • Why Bergman found himself in a dark place, despite his newfound wealth
  • How Bergman became involved in charity work and discovered his “splash of color”
  • The inspiration behind Great.com

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From The Podcast

We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and spoken to some of the most successful entrepreneurs and founders in the world to find out exactly what it takes to become a successful entrepreneur, so YOU can learn from them. Why this podcast? Because we're asking the same questions you want to know as an entrepreneur on their journey to building an extremely successful business. We're on the front-lines facing the daily battles you are. How do I get more customers? How do I scale my business? I want to start a business, but just don't know where to start? How did this person get millions of customers and make millions of dollars and have a such a massive impact on the world? Some of these entrepreneurs are very well known, and some not known at all and that’s the cool part! Here we will share with you our best interviews from Foundr magazine showcasing this persons processes, failures, critical lessons learnt and actionable strategies showing YOU how to build a successful business. This is NOT your AVERAGE everyday entrepreneurship podcast. We've also interviewed many successful game changing podcasters like Jim Kwik, Pat Flynn, Lewis Howes, Jordan Harbinger, Joel Brown & many more!

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Episode Details

Length
52m 38s
Explicit
No
Episode Type
Full

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